About Us
We've got AFRICA covered.
With one of the most diverse and fast growing populations and economies, we know how important it is to keep a pulse on the African continent. Leveraging technology, new-age research solutions and advanced analytics, we provide access to experiences and life moments of consumers in the form of rich, intelligent, and actionable quant-qual insights. Our team of senior research consultants have over 20 years of experience and a deep understanding of cultural nuances, and are committed to provide brands and businesses with thought-provoking insights in a QUICK and COST-EFFECTIVE way to ensure competitive advantage and growth
ANKA INSIGHTS, YOUR PARTNER IN RESEARCH AND INSIGHTS.
Our Services
While Every Business would love to reach out to each and every one of their customers, we all know that’s an impossible task. Enter focus groups, which allow organizations to observe or survey a sample of their target client base (in diads, triad or larger groups) in a controlled setting.
In highly competitive markets, businesses are constantly searching for innovative new ways to market their products or provide better customer service. Ethnographic research allows you to connect with your consumers – whether this be in their home, place of work or store. Researching in this capacity provides much richer insights into the behavior's, habits and perceptions of your target market
We know that in many cases, consumers respond in greater numbers to online methods of communication versus traditional telephone contact or face-to-face. We encourage panel members to specify how they would like to be contacted to ensure the highest response rates possible. Online research provides fast, reliable and effective research in a fast-paced world.
No matter how large or complex the challenge, we have the capacity to conduct extensive quantitative studies across Africa.
Our team of professional qualitative and quantitative trained interviewers are ready to recruit telephone, online or in person interviews across Africa. Adhering to strict quality control measures and best practice SAMRA standards, Anka Insights ensures the richest pool of qualified respondents.
(INFO) Online and mobile panel access to over 20 countries across Africa and 20million people. We guarantee quick, efficient and effective access to consumers across Africa
Scope of Research
Industries
" We've Got AFRICA Covered "
We have on-the-ground research teams in 40 countries and territories across Africa with offices in South Africa, Kenya, Nigeria & Botswana.
In a fast-changing economy where many corporations maintain diverse business portfolios across sectors, it makes sense to work with a research firm that has the capacity to service virtually any business. At Anka Insights, our team of professionals has in-depth experience across a wide range of industries.
We are committed to delivering data that will allow you to address even the most complex business challenge, from providing learning and insights to capitalize on innovation, sales and marketing opportunities, to creating a detailed segmentation analyses to help shape key strategic decisions